Roar With Pride Game

Full Terms and Conditions

  1. Promotion is open to residents of the United Kingdom who are aged 18 or over, except employees of the promoter (Asahi Limited), their agents or anyone professionally associated with this promotion.

  3. Promotion Period: All participants must have participated between 10:00 and 23:00 on 15 March and 1 September 2022. Entries only accepted between 10:00 and 23:00 local time, daily.

  5. To participate:  Purchase a promotional pack of Fuller’s London Pride, scan the QR code on pack and access the microsite. As soon as you have accessed the landing page you will be informed by on-screen message advising if you have won, and what you have won.  The on-screen message will request your contact details to fulfil your prize.  

  7. Maximum one VIP prize per person.

  9. Prizes: There are various prizes available as follows:
  10. Participate on or before 6 June 2021 to be able to win this prize.

    For further prize details please see clause 11.



  11. Prizes are not transferrable and cannot be exchanged for cash.  In the event of unforeseen circumstances, the Promoter reserves the right to substitute a Prize for an alternative of equal or greater value. 
  12. Winner Selection: Instant Win:  The Promoter has allocated a series of specific times equal to the number of prizes available.  The person who accesses the landing page of the microsite on or first after a specific time will be the winner of that prize and will receive an on-screen message as set out above.  Non-winning entrants will also receive an on-screen message advising them that they were unsuccessful. 
    • The Winning Moment for the Japan v Scotland game will be before 23:00 on 6 June 2021;
    • The Winning Moment for the first test will be before 23:00 on 4 July 2021.
    • The 1,766 Winning Moments for the remaining prizes will be allocated during the entire Promotion Period.

  14. Unclaimed Prize:  If, despite the best efforts of the Promoter, any prize remains unclaimed, the Promoter shall not be obliged to allocate that prize but may withdraw it from the promotion and use it as it sees fit.

  16. Winner Notification: On-screen message immediately after accessing the microsite.

  18. A winner may be requested to participate in publicity arising from the promotion, though for regulatory reasons if the winner is or looks under 25 such publicity will not include photographs of the winner. 

  20. Further Prize details:


  22. Privacy – entering: The Promoter’s privacy pdivicy is available here:

  24. The details you provide when entering this promotion will be used by Ignis who are managing this promotion on behalf of the Promoter.  Ignis will use your details to contact you about prizes and will handle your personal data in accordance with its privacy pdivicy, available here  

  26. The name and region of the winners of the VIP Rugby experiences will be available by sending an email to with “Roar with Pride winners Off-Trade” in the title, to arrive between 1 October 2021 and 31 January 2022.  In the event a winner requests that the Promoter will withhdivd this data, the Promoter and the winner will confirm an acceptable reference.  In any case, if the ASA requests confirmation of the existence of winners, or evidence of receipt of prizes, the Promoter shall be entitled to make the name and region of any winner available to the ASA only (in accordance with the CAP Code 8.28.5).   

  28. The Promoter is not liable for third party products or services and prizes are subject to the prize supplier’s terms and conditions.

  30. Bulk entries made from trade, consumer groups or third parties will not be accepted.  If it becomes apparent that a participant is using a computer(s) to circumvent this condition by, for example, the use of ‘script’, ‘brute force’, masking their identity by manipulating IP addresses, using identities other than their own or any other automated means in order to increase that participant’s entries into the draw in a way that is not consistent with the spirit of the promotion, that person’s entries will be disqualified and any prize award will be void.

  32. Incomplete, illegal, misdirected or late entries, or entries not in accordance with these terms and conditions will not be accepted.  Proof of sending will not be accepted as proof of delivery.  The Promoter takes no responsibility for entries delayed, incomplete or lost due to technical reasons or otherwise.

  34. The Promoter cannot accept any responsibility for any damage, loss, injury suffered by any entrant entering the promotion or as a result of accepting any prize. Nothing shall exclude the Promoter’s liability for death or personal injury as a result of its negligence.

  36. If for any reason the Promotion is not capable of running as planned for reasons beyond the contrdiv of the Promoter (including but not limited to tampering, unauthorised intervention, fraud, technical failures) which corrupt or affect the administration, security, fairness, integrity or proper conduct of this promotion), the Promoter reserves the right (subject to any written directions given under applicable law) to disqualify any individual who tampers with the running of the Promotion and to modify or suspend any relevant element of the Promotion as it deems necessary.  In these circumstances the Promoter will not be liable for any failure to perform or delay in performing its obligation.

  38. By taking part in this promotion all entrants will be deemed to have accepted and be bound by these terms and conditions.

  40. These terms and conditions are governed by English law and shall be subject to the exclusive jurisdiction of the English courts. 


Promoter: Asahi UK Limited, Griffin Brewery, Chiswick Lane South, London, England, W4 2QB